History Of CallLetters and Formats:
WDKA-1982-ConstructionPermit
Historyof "The New" WZCC
From JohnElliott, CEO of Suncoast Radio, Inc.
The station returned to the air on March 5,2010 after being silent for nearly a year. The new format is oldies. The newbrandingis "The Music of Our Generation".
John Elliot tells us a bit about himself. "...Started in radio in 1964 as a high school student at WBEX(AM/FM) in Chillicothe, Ohio. Worked at WIOI(-AM 1010) in Portsmouth, OH, WCOL(-AM 1230) in Columbus, OH, WSAR(-AM 1480) in Fall River, Mass., WBSR(-AM 1450) in Pensacola, K-POIAM 1380 (the original Poi Boys station, NOT 98Rock KPOI-FM) and KKUA in Honolulu, HI, and after aseveral year break from radio and a move back to Florida, hosted the "Nostalgia Zone OldiesShow" on WTAN(-AM 1340)in Clearwater 2008-2009. I was also an actoron several television series filmed in Hawaii: Hawaii 5-0, Magnum PI, and many less memorable shows (anyone remember "Jake and the Fatman in Hawaii"???)
WZCCbegan broadcasting under Suncoast Radioon March 5, 2010. Prior to that the station had been off the air for nearly ayear. Long time residents may remember the station as WDFL, WYNY,and other call signs under previous owners throughout the years. JohnElliott and wife Pat purchased the station in February with the goalof creating a community radio station for Cross City and surrounding areas. Thestudio is located in the Dixie County Advocate newspaper building at 174 NE 351Highway in Cross City. Our tower is located on SW 351 Highway just outside thecity limits. Suncoast Radio, Inc. is headquartered in Palm Harborin Pinellas County.
WZCC And WLQH Combine Their Signals12-5-10
Suncoast Radio, Inc. is in the process of acquiring WLQH-AM940 from Ocala Broadcasting. An LMA began on Dec. 1.WZCC-AM 1240 is now simulcast onWLQHin Chiefland. This more than doubles the coverage area. Details and a combinedcoverage map is on their website at www.suncoastradio.com.
WLQH Purchases FMTranslator 3-26-13
Suncoast Radio, Inc has purchased an FM translator from Reach Communications. Thetranslator is located in Newberry. The sale price was $20,000. Suncoast will bere-broadcasting The True Oldies heard on WLQH-AM940 and WZCC-AM 1240.
From John ElliotCEO of Suncoast Radio10-19-17
We did a recent format flip from “Classic Hits” to “Country Legends”utilizing the Classic Country format from Westwood One. Like Classic Hits,this format will be simulcast across all three of our stations WLQH AM 940Chiefland and its translator currently on 93.3 (more on that in a moment) andWZCC AM 1240 in Cross City. WZCC used theCountry Legends brand prior to our purchase of the station in 2010. WLQHhad a long history of country music formats, including Classic Country 940 AM,under previous owners. I always felt this was a strong format for our areabut in our formative years we were not in a position to challenge WDVHFM (101.7) when it was programmed by Mr. JimBrand. With the recent sale and format flip of 101.7 FM to Joy FM wehope that lovers of great classic country songs performed by the true countrylegends will tune us in! We willcontinue our local programming including Chiefland High School varsity footballin season plus a special version of the Prep Zone Nature Coast produced 3 days aweek for us by Mike Ridaught featuring other sports and other schools in theTri-County area year round, provide local weather from the Radio ForecastNetwork, hourly news updates from Westwood One, stock market reports from LouDobbs, the Daily Community Check bulletin board, and of course affordableadvertising opportunities for local businesses to promote their goods andservices to local listeners. Also, when Hurricane Irma closed in on ourarea we teamed up with WCJB TV Channel 20 in Gainesville to simulcast their wallto wall weather coverage until the storm passed. WLQHhas received a CP to change the frequency of our Chiefland translator W227AV93.3 to 93.1 (new W226CI) to escape co-channel interference from WJBT FM inCallahan. This should be happening in the next week or so. Also weappear to be a “singleton” applicant for a new translator for WZCC AM inCross City on 96.3. Since the final list of applicants is not expecteduntil November we do not have any prediction of when we may get that translatoron the air. It will be 250 watt ERP from the WZCC tower in Cross City.
Names In WZCC History
JohnElliott-2010-CEO-Suncoast Radio, Inc.
Mike Shaw-6AM-10AM-Suncoast Radio, Inc. 
JJ McKay-10AM-3PM-Suncoast Radio, Inc. 
Jay Fox-3PM-8PM
-Suncoast Radio, Inc.
Scott O'Brien-8PM-1AM-Suncoast Radio, Inc.
Kent Richards-1AM-6AM-Suncoast Radio, Inc. 
Mark Elliott-Mornings
-Suncoast Radio, Inc.
Timm Morrison-Mid-days
-Suncoast Radio, Inc.
Becky Shock-Afternoons-Suncoast Radio, Inc. 
Chuck Perks-Overnights-Suncoast Radio, Inc. 
Ken Hutson (r) with the play by play and Coach Harry Hutson
